Leadership needs to adapt to be more flexible to take into account our changing circumstances today. Sara Price is a master of communication and entrepreneurship and walks us through the recent Forbes article on why women leaders have managed coronavirus better overall than male leaders. Is it because women are more flexible than men? If so can we all learn these skills? How do you pivot? And how do you sell in this time? Sara has spent 25 years in communications, campaigning and PR. Having studied politics to Masters level, she started her career in the corridors of power in Westminster and then went to UNICEF as a political advisor. Since then she has worked for the advertising sector, in public transport and sat on the UK Board of one of the world's largest PR agencies: Hill & Knowlton. In 2010, she co-founded one of London's most successful independent communications consultancies. Last year, Sara started her newest venture, Actually. Actually offers communications training, coaching, consultancy and support to help purpose-led entrepreneurs and individuals to grow their business, increase their impact and make a difference in the world. Sara’s latest passion project is a series of “Make a Difference” workshops designed to tackle the confusion and frustration many people feel about politics by helping them to get informed, engaged and empowered to have their say.